ALDI Toy Range
Aldi Toy Range
Since the end of 2019 to the present I have designed over 150 products for ALDI's Toy range across their Spring/Summer & Autumn/Winter ranges. These toys cover I work closely with the buyers, technical team & manufacturers to create a bespoke toy range. These toys cover a wide range of themes for children of many different ages. For each toy I follow a strong design process which you can see outlined below:
Research
Graphics & Form Exploration
CAD Modeling/Concept Illustration
Sampling & Development for Manufacture
Due to the fact that I produce this work within a small company, where I report directly to the shareholders, means I have been heavily involved with all aspects of the product development from working with the buyers to finalize the designs, to taking the products all the way through the product development and marketing processes, all the way to designing the packaging.
I work directly with the manufacturers in the far east throughout the sampling and manufacturing process to ensure the best result for the customer. Below is an image gallery with a small selection of lines I have designed for Aldi: